Quisition Hits 1000 Users
Yesterday, Quisition had it's 1,000th user registration, which was my target for this year. Admittedly, this was fairly easy to control because most of the new users come via Google Adwords and I could adjust the budget to keep things on track to hit 1,000 before year end.
Comparing the figures from the first 100 users:
- Only 71% activated their account (down from 89% in the first 100)
- Only 58% created a deck for testing (down from 72% in the first 100)
- Only 37% actually learnt any cards (down from 57% in the first 100)
I have a bunch of feature requests from regular users of the site and implementing those will now be my top priority. But I also want to explore why the percentages above are so low. I'm not surprised they are lower than those for the first 100 given most of the traffic now comes from Adwords rather than this blog. But it should be possible to get them higher than they currently are.
Comments (4)
maciej on Dec. 21, 2007:
James Tauber on Dec. 21, 2007:
If you are willing to pay the cost per user, Adwords will get you the users. It just depends if the combination of click-thru rate and sign-up rate is high enough to make it worth while.
I probably need to work on both rates; the former by improving my ad and the latter by, as you suggest, better promoting the benefits on the front page.
James Tauber on Dec. 21, 2007:
Pageviews are pretty low (only a few hundred a day according to Google Analytics---half what this site gets) because the number of "daily active users", to borrow the Facebook term, is only 1-2%.
91% of visits are from new people.
And remember it's not really 1000 users. It's at most 370.
So I still have a lot of work to do.
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Last Modified: Dec. 20, 2007
Author: jtauber
Greg on Dec. 21, 2007: