Got My iPhone
Apple sure knows how to put on a show.
I headed down to the Apple store at the Burlington Mall around 4.30pm. Ended up being 100th in line. Some people had been in line since the morning (which turned out to be completely unnecessary).
Was around 6.20pm before I made it in the store. I was greeted by a handful of Apple Store employees who cheered and clapped me. They made each one of us who had been in line feel like a celebrity. All that was missing was the red carpet.
The on the way out, more cheers and clapping. To top it off, I was then interviewed by a local paper.
Some people thought I was crazy buying it today. The atmosphere made it all worth it.
Will report more once I've actually tried it out.
UPDATE (2007-07-06): The Lowell Sun has the story online. That's my hand, drink, and iPhone bag in the first photo :-)
Comments (4)
Henrik Lied on June 29, 2007:
Congrats! Now I'll just have to wait for someone to make it possible to unlock the phone, and then import it to Norway from eBay. :----)
James Tauber on June 30, 2007:
rgz, I'm sorry that my enjoyment of the sales process bothered you so much.
anonymous on July 1, 2007:
Don't get me wrong, if you are happy I'm happy, it's just that I find it kind of artificial, pretentious and patronizing.
They don't know/care who you might be but ey! let's put that psychology diploma to use and exploit their collective ego.
By all means I recommend any serious business to use as many tricks as they can including ones like this in every release, may be that way the novelty would wear off and people would stop being impressed by things like these.
It's nothing against you, I don't like advertising in general.
Last Modified: July 6, 2007
Author: James Tauber
rgz on June 29, 2007:
I shouldn't let this bother me but I hate when people fall for simple old cheap marketing tricks.