I decided it was time for a redesign of the Quisition site. I started with the logo and things just took off from there.
I wanted to make the logo more modern and "lickable" and I found a really easy way to do it.
I started with the old logo, flat black text, Gil Sans Bold with a bit of kerning. Then I simply overlaid on top of the text an ellipse about as high as the text and maybe 50% wider, shifted up so that the bottom of the ellipse was roughly in the middle of the text. I then put a gradient fill on the ellipse: all white but varying in opacity from 15% at the top to 60% at the bottom. I then moved the blend midpoint about a third of the way up from the bottom.
I did the same to the green question mark, and voila!
I'm really happy with the result. I used the same technique for the shiny tabs and sign up button on the new site too.
BTW, I used OmniGraffle. It's not really designed for this sort of thing but did the job nicely.
The original post had 5 comments I'm in the process of migrating over.