Blogging and the Personal Brand

Recently, Doc Searls made the observation that the companies known for their brand don't have nearly as many bloggers.

I was all ready to embrace this meme that blogging and branding were opposing when I stopped and thought—hang on, Tom Peters blogs. Tom, more than any other person taught me the power of the personal brand.

Then it dawned on me. Blogging builds your personal brand. Perhaps people that (are good at or want to) build their personal brand don't sit well in companies that have a strong corporate brand.

UPDATE (2004-10-26): Well it looks like Todd Sattersten agrees with me but Doc Searls doesn't. Doc dislikes the notion of a "personal brand" but I agree with everything else he says in his comment so maybe he doesn't mean the same thing that Tom Peters does.